General Data Protection Regulation (GDPR)
What is the GDPR?
The General Data Protection Regulation, GDPR, strengthens the data rights of EU residents and harmonises data protection law across all member states, making it identical. Its main purpose is to bring consistency to data protection laws
The GDPR aims primarily to give control to individuals over their personal data and to
simplify the regulatory environment for international business by unifying the regulation within the EU
Why is Event Data Security Important?
In today’s digital age, every company needs a holistic data security program. Identifying
the vulnerabilities and developing strategies to overcome the same is the first step towards
devising a comprehensive data protection strategy.
Does GDPR Impact Event Organizers?
Even without knowing the backstory of every event professional reading this, in all likelihood the answer to this common question is ‘yes’. GDPR compliance and its sphere of influence is a complex matter.
If you have not done so already, you’ll need to perform an audit on all of the personal data you process for your event, and document the policies and procedures you have in place to make sure that said data is processed safely and securely.
Here are a few tips to help with maintaining data transparency and properly receiving consent from attendees.
Educate the Attendee Throughout
There will be many opportunities for educate attendees right within the platform, Make your registration process as user-friendly as possible when it comes to educating people on your data policy.
Understandable Language
The language should be simple to make understand by every person. Doing so will be much appreciated by attendees and help to establish your event.
Opt-in Process
Make sure to make your data collection an opt-in process that requires active engagement on the side of the attendee. In this way organizer and attendee are transparent right from the starting of the event.
Send Email summarizing your policy
Send mail to all attendees about your data policy in layman language. This will do wonders for how people perceive your event brand GDPR will strengthen data protection measures of enterprises and empower them and their customers, if followed in the right word and spirit.
Conclusion
When you use any system for event management, set a rule to always double check data protection compliance. Event professionals should responsible, accountable and transparent with how they manage data protection.